So, you just finished building your brand-new website and no one is coming to it. What a letdown. Luckily, it’s probably not your site that’s the problem. It can take Google anywhere from four days to four weeks to index your new pages. This means that you’re not showing up in search results and no one actually knows that you’re there. So how do you get the word out? Here are our top 10 tips for promoting your website and bringing in traffic:

Share Quality Content

Whether it’s an original blog or whitepaper, or you’re passing on an interesting article, it doesn’t matter as long as it keeps your target audience intrigued. Content is a great way to draw an audience into your website. Simply curate it, and then get it out there. There are several ways you can share:

  • Post links for your blog on social media and ask the audience to click through
  • Ask business owners in a similar or complementary market to share your content with their own audiences
  • Ask friends and family if you can add them to your email list, and then request that they pass on your content to their contacts

Become A Guest Blogger

This is similar to asking other business owners to share your content, but it takes it a step further. When you guest blog, you create original content just for that other entrepreneur’s website, and they own the exclusive rights. It gets published to their page, just like their own blogs would, and you gain access to their entire captive audience. If you can link up with someone who already has a great reputation or a large following, it’s a wonderful way to gain an audience of your own.

Utilize Social Media

There were an estimated 196 million users on social media in 2016 – and it’s obviously it’s only grown since then.  Social is a great way to get your name out there and drive traffic to your website, but it’s not enough to simply create a profile. You have to be active, engaged, and involved with your online community.

Create A YouTube Account

Let’s face it: video is HUGE. And with over 1 billion monthly users, YouTube is where it’s at. Using the platform to promote your business seems like a natural option. You can share tutorials, product demos, or even behind-the-scenes footage – just be sure to include a call-to-action.

Pay For A Facebook Ad

The platform couldn’t be easier to use, and it’s cheap to boot. With a minimum daily budget of $5, Facebook ads can easily fit into most budgets – and the customization options ensure that you’ll reach your target audience.

Use PPC (Pay-Per-Click) Ads

Some people are opposed to paying for ads, but when you’re just starting out, it can really help bring in an audience. And it’s simple! All you do is create your ad in GoogleAdWords, and (as the name implies) you pay based on the number of clicks your ad receives.

Engage In Email Marketing

Even if people aren’t coming to your website yet, you can still get them to sign up for your email list. If you attend community events or industry conferences, always keep a sign-up list with you. Ask everyone you meet if they’d like to join your mailing list. In addition, you can create a simple landing page and share it to social media.

Include Internal Linking In Your Articles

This tip is an oldy but a goody – people have been using internal links forever, but it still works. If you’re not in the know, an internal link is a link on your website that leads back to . . . your own content! For example, if a customer is reading a blog about pet care, you might want to link back to another article that you wrote about running with your dog. The same idea works for pages that aren’t blog posts. You can link a transaction page to a blog post.

Do Keyword Research

The faster you can get Google to index your site, the faster you’ll start showing up in search results, and the sooner people will start finding your site organically. Using appropriate keywords is a great way to get Google to notice you, and it’s easy to do.

Hire A PR Agent

If you can afford it, there is no shame in bringing in outside help. Bottom line is: PR agents get paid to find an audience. It’s what they do for a living. They know your industry and your target market.

When it comes down to it, site promotion is all about getting and keeping people interested. We only listed a few of the ways to do that – can you think of any more?

Did you know that your website speed can greatly affect visitors coming to your website? WordPress Hosting brings a whole new level of performance to ultimately bring speed and power, allowing your visitors to fluently read and consume your content without a thought of page speed.

Leave a Reply